Social media marketing is one of the most effective marketing methods available today. Here are the top 5 social media marketing tips to increase your exposure.
Keyword(s): social media marketing tips
You might already know that social media is quite popular. But we bet you weren’t aware that by 2021, over 3 billion people will have at least one social media account.
Social media marketing is a fantastic way to reach your audience through more relaxed, engaging efforts — if you use it well.
Here are five social media marketing tips to help you increase your brand’s exposure.
1. Understand Your Audience
Before you can capture the world’s attention with your great content, you’ll first need to understand who it is you’d like to attract. Thus, it’s time for some good old market research.
Okay, so maybe it’s not the most exciting part of marketing, but it is one of the most important.
Make sure you have a clear indication of who your ideal audience is, the types of social platforms they use, and the kinds of content they engage with.
2. Let Your Hair Down
If you’re trying too hard to appear professional, you’ll simply come across as too corporate and risk alienating your audience. Instead, have some fun with your social marketing.
Tons of brands are embracing the fun side of marketing, interacting with other brands, joking with customers, and capitalizing on hot topics and memes.
Companies like Wendy’s, Nintendo, and Taco Bell know how to poke fun at themselves while representing their brand and it’s paying off in dividends.
Humor is going to appeal to more customers than a simple, cut and dry post.
3. Engage With Your Customers
Social media is, at its core, a way to engage with others. And if you’re not engaging, you can’t expect to increase exposure.
The trick isn’t just to post but to interact. Share other people’s posts, respond to customers, and engage.
90% of consumers reported reaching out to a brand via social media. How you interact with your followers factors into your overall branding.
You can be the fun, helpful brand that helps customers in the comments section or the hands-off brand whose numbers stagnate.
We’ll leave the choice to you, but the former is going to gain a whole lot more exposure than the latter.
4. Diversify Your Content
There’s nothing wrong with sharing a blog post from your website. But if that’s all you’re sharing day after day, you shouldn’t expect to see your audience grow.
Instead, diversify the types of content you post or share. You’ll want to prioritize visual content such as images, GIFs, and videos.
5. Follow The Three S’s Of Social Media: Short, Simple, Shareable
Before you hit that great, big ‘Publish’ button, make sure each post adheres to the criteria of the three S’s.
Your content shouldn’t take up more than a few minutes of your audience’s time, it should be thoughtful yet engaging, and most of all, it should be shareable.
Consumers trust other consumers. So if they see a friend sharing one of your posts, they may be more inclined to check out your page, thus giving you the opportunity to gain a new client.
These Are Social Media Marketing Tips Any Business Can Use
Make sure to incorporate these social media marketing tips to grow your audience and make the most of your advertising dollars.
Of course, everyone could use a little help from time to time. If you’re looking for someone to help elevate your brand through digital marketing or social media, get in touch.