PPC can be a great marketing tool for a business in any industry. If you want to know more, click here to learn about the 7 benefits of PPC for your business.
Keyword(s): benefits of ppc
What can PPC do for you? It can significantly improve your bottom line very quickly.
But what is PPC and how does it generate such positive results?
PPC, or pay-per-click, is a way of marketing on search engines and social platforms.
The benefits of PPC are numerous and it’s the topic of today’s blog post. Read on to discover the top seven ways PPC can help your business stand out in the marketplace and improve your sales numbers.
1. PPC Provides Immediate Results
Organic search engine traffic is generally thought of as a long-term play. While it’s worth the effort, organic traffic usually takes time for SEO optimization and content strategies to pay off.
But PPC traffic is immediate. All you have to do is set up an account with the platform of your choice and then create your first campaign. You can start seeing results within an hour or less.
Google AdWords and Facebook Ads are the most popular platforms to get started with. Twitter, Pinterest, Amazon, and many other platforms also offer PPC opportunities.
PPC ads are an immediate way to put your business in front of people who haven’t yet discovered you. It’s also a great way to expose your business to people on social media who are not already following you so they can learn about your offerings.
PPC Marketing is Cost Effective
One of the advantages of PPC advertising over traditional advertising is that you are only paying for results. For example, most advertising agencies require you to pay for a campaign regardless if it’s successful or not. But with PPC, you are only paying when someone clicks on your ad.
You can start very low, as low as $5 per day on most formats. You can set a daily limit to control costs.
If a campaign is successful, the conversions will net you more profit than the cost of the advertising. You can then reinvest and increase the reach and cost of your campaign accordingly.
Of course, ads are not always successful. If an ad campaign is underperforming, you can cut losses instantly by pausing or canceling it at any time within your platform’s dashboard.
PPC Ads Reach a Highly Targeted Audience
Facebook took PPC advertising to a whole new level when it introduced it’s PPC platform.
Facebook Ads go beyond just targeting to a particular age, sex, or location. In fact, you can apply hundreds of variables to your targeting. The following is just the tip of the iceberg.
- financial status
- political affiliation
- industry of employment
- shopping habits
- websites followed
- digital activities
- charitable donations
- purchase behavior
This hyper-targeting has become so effective that many politicians are using it to deliver tailored ads to specific groups of voters.
PPC Results Are Measurable
PPC ad platforms make it easy to accurately measure how well your campaign is performing.
Right there in the dashboard, you can quickly see vital statistics such as impressions, clicks, cost per click, audience reach, conversions and more.
You can create several ads for a campaign and rotate them to your audience. As the statistics roll in, you can quickly see which ads are working and cancel the ones which are not.
It’s a great way to eliminate the guesswork and make fact-based decisions.
PPC Marketing Builds Brand Awareness
Well-known companies like Coca-Cola and Colgate can attribute their success directly to brand awareness. When people want a soda, Coca-Cola is often the first company they think of. When people need toothpaste, they instantly think of Colgate.
You can use PPC advertising to achieve brand awareness for your company. Your campaigns bring you immediate exposure to your target audience, which you continue for days, months or years on end. This is how brands become top-of-mind in the marketplace.
Test Your Ideas With PPC
Many businesses wisely use PPC advertising to test launch a product to verify it’s validity. You can get a couple thousand visitors and measure the results.
Through testing, you can find out if people really want your offering or identify weaknesses in your sales process. You can then make changes to optimize your conversions before you roll out with a larger launch.
PPC Marketing Eliminates SEO or Google Updates
Organic traffic is awesome, but so much of SEO work is theoretical. Marketing with PPC ads, on the other hand, gives you real data you can base your decisions on.
With PPC advertising, you don’t have to worry about a core Google update wiping out all your results and leaving your site in oblivion.
The freedom from SEO and search engine updates is the cherry on top of all that is good about PPC marketing.
Benefits of PPC: Wrapping It Up
If your business isn’t already enjoying the benefits of PPC, now is the perfect time to get started.
Google AdWords usually offers a $150 bonus to get you started which is found in your email inbox, or your web hosting dashboard.
If you found this content helpful please check out our blog.