You Got the Lead- Now What?: What to Do After a You Generate a Sales Lead
Once you’ve generated a sales lead, what’s the next step? Read on to learn what to do once you’ve generated a lead.
Keyword(s): sales lead
You’ve been working hard at lead generation, and you’ve finally generated a lead.
But, you know your job doesn’t end here. Now that you’ve got the lead, what do you do with it?
Think of a lead as someone walking into an actual store. They’re browsing, but they haven’t yet picked up anything. In order to make sure they buy something, it can help to give them a little attention, right?
But, you don’t want to be too pushy so that you drive the lead away. So, what do you do exactly?
Read on to learn what to do after you generate a sales lead.
Do a Little Research
First things first, you need to do a little research to get a better understanding of who your sales lead is and what they are looking for.
You need to understand why this person clicked on a certain link, gave you their name, requested information, or did whatever it was they did to show they have an interest in your product or service.
If you don’t understand the person’s motivation, you won’t be able to craft a message that relates to their circumstances.
After you generate a lead, it is absolutely necessary that you send them a thank you of some sort.
They need to know that you received their request for content, and it is up to you to make that first good impression.
You may send a thank you via email, or you may have a thank you pop up on your website immediately after they request more content. The thank you that you send should:
- Be visually appealing
- Offer further value, such as an ebook or a discount
- Introduce your business with an image or a video
When you meet a customer for the first time in real life, you introduce yourself and give them a big smile. A thank you is a way of doing the same thing in the digital world.
Segment Your Leads
It’s also extremely important that you segment your leads, as this increases their chances of converting in the long run.
This is due to the fact that once you segment them, you’ll be able to communicate with them on a much more specific level, and you’ll be able to deliver them the content that they really want.
By doing this, you’ll earn your lead’s trust, which will, in turn, increase open rates and increase the chance of them buying from you.
Act if They Unsubscribe
Sometimes, leads will unsubscribe. Don’t worry, as this happens to everybody.
A lot of times, this doesn’t necessarily mean the lead wants to stop doing business with you. Instead, it could be that you’ve just been messaging them a bit too much lately.
So, when someone unsubscribes, create an optimized goodbye page to let them know they will be missed. Do something that will catch their attention instead of the usual “You’ve been unsubscribed”.
For example, you could say something like, “To help us improve our service, let us know why you unsubscribed”, or “We already miss you. Time to bring out the box of tissues”.
Even though these notes may not prompt them to re-subscribe immediately, it will certainly leave an impression.
Are You Ready to Take Action On Your Sales Leads?
As you can see, there’s a lot you can do once you generate a sales lead.
If you have questions about any of these tips, please drop us a comment below. Otherwise, get in touch with us today to learn how we can help you get more leads and grow your business.